|What are Mystery Shopping visits?
Mystery Shopping stands for anonymous tests of enterprises.
In Mystery Shopping, real customer situations are simulated,
whose evaluation reveals weaknesses at points of contact with the customers.
Most popular test forms are the anonymous test purchase (Mystery Shopping) and the anonymous test consultation.
Mystery Shopping-activities may be carried out personally or electronically.
They may also be done on the telephone or in writing.
Enterprises apply anonymous tests to:
Mystery Shopping makes it possible to see the enterprise with the eyes of the customer.
The revelation of weaknesses serves the introduction and realization of measures
which serve the improvement of customer orientation.
- Check and evaluate standards standards
- know how customers experience the enterprise
- evaluate their competitors
- check the distributional orientation
What is a Mystery Shopper?
A Mystery Shopper sees the enterprise to be tested with the eyes of an objective customer.
As a means of support, irs provides him/her with a briefing to ensure that the tests are carried out
according to comparable criteria.
The briefing contains the sales and service situations to be tested as well as instructions of
how the tests should be carried out.
All of these instructions have to be strictly observed in order not to falsify the test results.
That is why the accomplishment of the test is regularly controlled by irs and by the customer in question.
Requirements of a Mystery Shopper:
- strict observance of the briefing
- complete and punctual accomplishment of the tests
- contacting irs in case of a want of clearness
- complete, conscientious, and readable completion of the questionnaires
- correct handling of the testing documents
- towards the persons to be tested
- towards third parties
- to adjust oneself to the situation of an ordinary customer
- to simulate ignorance
- respectable appearance
What are the next steps?
Your personal data, characteristics and preferences will be recorded in our data base.
If a project suits you in terms of your region as well as in terms of your profile, we will approach you.
If you accept, you will be invited to a briefing where you will get more precise information
concerning the project and your activities.
Having carried out the test cases, you will give or send us the filled in questionnaires.
For your work, you will send us a bill.
We will collect the results of all test cases and interpret them by means of statistic procedures.
The results and recommendations we can deduce from this will be presented to our client.
The client uses our results to ameliorate his customer orientation and to increase his customer binding.
How is the assignment of jobs organized?
For every new project, we choose testers from our data base. This choice depends on the profile data made.
As a selected tester, you will be contacted by us asking if you are interested in taking part in the project in question.
You will be informed about the rough period in which the test is supposed to take place and how long it will take to do the test.
Moreover, you will be told what the test is roughly about and how much you will be paid for it.
Only if you are interested, you will be given the login data to a special internet site where you can sign up for projects.
How, where and when am I going to be briefed?
Depending on the project, this can take place by private study, by telephone, via Internet or personally.
Briefings by telephone take place via telephone conference, to which you can dial in to at a specified point of time.
The call is to local tariff.
Personal briefings take place in your home zone and are normally being paid for separately.
How does the test itself work?
You read your briefing carefully.
You go to the place to be tested.
You go into the outlet to be tested without testing material and carry out the test.
You note your experiences on a questionnaire.
You send to us questionnaire/s, contract for services and bill per post.
You fill in the results in a questionnaire on the Internet.
How long does it take to do the test?
This is different and depends on the project.
On the average, it takes between 30 to 90 minutes to do the tests.
Frequently, they can be carried out while shopping.
How much is the payment?
The tests are paid in a lump-sum. This lump-sum payment includes all arising expenses and is between 10 und 100 Euro.
Usually, the hourly rate is between 15 and 20 Euro, after all arising costs have been subtracted.
Are travel expenses being payed for?
The travel costs are usually included in the test lump sum.
Can I test with a friend/partner?
To most of the tests, you can take your partner with you.
Often, the tests are organized in such a way that several people can do this.
This is especially interesting as regards shopping together, parking, etc.
Am I employed?
This depends on the country.
In Germany, Austria, Belgium, Luxemburg, and the Netherlands, you act as a freelancer.
You do not need documents such as an income tax card or the like.
In Switzerland, you are employed for temporary jobs.
If you declared a trade, you can make out a bill by declaring your V.A.T.
More detailed information will be given to you along with your first job.
Do I need to specify my earnings?
Yes. You need to specify them at the tax office, if need be as well at offices such as the employment office or
the social welfare office, from which you receive benefits.
What is happening to my data?
Your data is saved on a server, which is not accessible from the outside and
which is used exclusively to offer you potential sidelines.
Your data will be erased any time you wish.
Do I have to accept the tests offered?
No. You are free not to react to an offer without giving any reasons.
Only if you definitely took on a job, you commit yourself to fulfil it.
What is it like with purchased products?
Often, the test includes buying something.
Smaller purchases, i.e. about 5 Euro, are included in the payment for the test.
You can keep the product you bought.
As regards other purchases you lay out the money and get it back when you return the product to the store.
If you should have to lay out more than 100 Euro for a purchase, this is usually agreed upon separately.
How long does it take me to get the payment for the test?
If the test is carried out successfully, we pay upon entry of the bill, usually within 21 days.
Do I need a car?
No. A lot of the tests take place in the central city area and can easily be reached without having a car.
Can I do testing for a living?
Basically, this is possible. However, there are only a few testers who do this.
Most of the mystery shopping firms like us work, almost exclusively, with freelancers.
If you do now want to register as a tester, please go to the registration.